Bloomberg Businessweek

Chillary Clinton

The Democratic nominee faces an enthusiasm gap with millennials | “Are we where we want to be? Not precisely”

When Hillary Clinton decided to run for president, she faced a critical strategic choice. Should she tailor her message to the predominantly white working-class Americans who twice helped elect her husband—and supported her in the 2008 Democratic primaries over Barack Obama? Or should she try to piggyback on Obama’s coalition of minorities, single women, and millennials?


Clinton chose the latter track. It’s worked, up to a point: Polls have consistently shown she’s crushing Donald Trump among black voters, Latinos, and suburban women. But she hasn’t managed to attract the overwhelming support among young

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