TIME

Politically incorrect? Or master strategists? Try both

Yale students at a protest against racial insensitivity last November

ACCORDING TO MANY POLITICIANS, AMERICA HAS A LIFE-THREATENING illness more deadly than the Zika and Ebola viruses combined. Its name: political correctness. Since the early 1990s, politically correct has been the go-to phrase to whip up support from people who think social tolerance has become threatening, excessive or frivolous. The 2016 presidential campaign has been especially virulent about the issue.

“Political correctness is killing our country,” Donald Trump tweeted. Ben Carson, when he was briefly the leading Republican candidate, told Fox’s Bill O’Reilly that political correctness was “destroying our nation.” Ted Cruz criticized President Obama’s policies toward ISIS by claiming that “political correctness is killing people.” Marco Rubio complained that the reason he didn’t discuss his faith in public was that he “had been conditioned by political correctness.” Jeb Bush joined the choir with “The political correctness of our country needs to be shattered.”

A majority of Americans agree with them. Nearly 60% of Americans said political

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