Entrepreneur

The Ethics Coach on Misrepresentation

We tackle the ethical dilemmas of pretending to be bigger than you are, selling products you get for free, and quitting your job to become the competition.
Source: Shutterstock
Do you have an ethical dilemma? Write to The Ethics Coach at ethics@entrepreneur.com.

When answering the phone, is it ethical for a sole proprietor to change his voice and pretend to be an assistant so his company appears larger and more professional? What separates that, theoretically, from behavior like renting a nicer suit than you can afford?

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
Making the Midlife Leap
Sometimes, building the life you want requires a big risk. That’s what Keri Gardner realized when she cashed in $100,000 of her retirement savings to buy a franchise. It was November 2020, and she had just been laid off from her executive role at a h
Entrepreneur5 min readCorporate Finance
How to Build the Next Huge Thing
Want to start, fund, and sell a major company? Spencer Rascoff has some advice on that—because he’s seen it from all sides. As a founder, he first cofounded the travel-booking site Hotwire, which he sold to Expedia. He then cofounded Zillow, which he
Entrepreneur9 min readPopular Culture & Media Studies
15 Side Hustles You Never Knew Existed
If you don’t get squirmy around creepy-crawlies, try breeding insects! Crickets, Dubia roaches, and mealworms are all easy to cultivate, and lizard-owners never stop needing to feed their reptiles. Jeff Neal learned this in 2016, when he bought his d

Related Books & Audiobooks