Everand Logo

Welcome to Everand!

  • Entrepreneur

    How to Think Like Your Customer

    Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
    by Ann Handley Apr 01, 2013 2 minutes
    Source: Shutterstock

    I downloaded Vine, the new short-video creation and sharing app for the iPhone, when it had been on the market less than a week. One of my first followers was Paul McCartney--yes, that Paul McCartney.

    This thrilled me enormously. My family, however, was unimpressed. "What's Vine?" they asked. And, tragically, "Who's Paul McCartney?" (The latter from my teenage daughter.)

    I was reminded of this disconnect when I

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur3 min read
    The One Change Auto Services Giant Monro Made to Save Time and Gain Insight into Procurement
    In today’s fast-paced retail landscape, having a great product is essential, of course. But smart business owners know at least two other things are crucial for success as well: efficient inventory management and streamlined distribution processes. W
    Entrepreneur2 min read
    What Resiliency Really Is
    When I began my career in marketing, a mentor told me this: Resilience is key. I nodded at the time, thinking I understood what he meant—that nothing is easy, that the strongwilled survive, and so on. I struggled with confidence during my early caree
    Entrepreneur12 min read
    There’s A Better Way To Sell And Grow Franchises
    I love franchising. This industry helps people achieve their dreams of business ownership. It helps founders scale their brands into national or international successes. It can be a pathway to personal satisfaction and financial freedom. To achieve a

    Related Books & Audiobooks