Entrepreneur

College Students Bring Targeted Media to Doctors' Waiting Rooms

Shradha Agarwal and Rishi Shah saw an untapped opportunity to bring video segments with tips on diet and exercise to patients in doctor office waiting rooms.

Shradha Agarwal and Rishi Shah were writing an article on out-of-home media for their university's business magazine in 2006 when it dawned on them: This would make a great business. TV screens had become de rigueur in taxicabs, shopping malls and high-rise elevators. But the Northwestern University undergrads saw an untapped opportunity to bring multimedia content to a more targeted audience: patients in waiting rooms.

"My grandmother

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