Entrepreneur

8 Ways to Screw Up Your Marketing

Marketing is a terrible thing to waste (with apologies to the iconic campaign slogan). You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.

It should focus on your products and services, right? Well, no. It should focus on what your products and services do for your customers. The former is corporate-centric; the latter

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