7 Ways to Get the Press Coverage You Want
Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
Illustrations by Dongyun Lee
As journalists, we hear this question from entrepreneurs all the time: "How can I convince you to write a story about my business?" The simple answer: Get our attention.
In 1939, a pastry company hired a man to eat 13 donuts while hanging upside-down on a plank extended from the roof of a Manhattan skyscraper. Given American litigiousness, a stunt like that wouldn't work today--but we'd want to write about it if it did.
Think of as your audience and as a market. Just as you tailor your message to reach different segments of your
