How 3 Companies Use Storytelling as Advertising
Three companies demonstrate how they use storytelling to get their message across.
Living the Life
A few months before launching his Jackson Hole, Wyo.-based company last September, Stephen Sullivan introduced the outdoor apparel brand with a blog called . The blog, by a team of professional writers, profiled people living in mountain communities across the U.S. In doing so, it helped Stio tell its brand story, build an audience and establish a set of values and an emotional connection to
