Everand Logo

Welcome to Everand!

  • Entrepreneur

    Fashion Trend for 2014: Country Couture on the Rise

    Country music's crossover appeal is spurring interest in western apparel.
    by Jason Ankeny Dec 01, 2013 3 minutes

    Fashion

    Cowpoke couture is back in the saddle again. A new generation of consumers is embracing western-style snap shirts, cowboy hats, boots and accessories, a trend inspired by the crossover success of bestselling country and Americana performers such as Taylor Swift, Blake Shelton, Mumford & Sons and The Lumineers, as well as prime-time TV hits like Nashville and Justified.

    "Over the last two years, we've had an increase in sales, and we're getting

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur12 min readCorporate Finance
    Charities Are Getting Down to Business
    Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion
    Entrepreneur40 min read
    Spotlight Branded Content
    ASIA’S LEADING POST-PANDEMIC ECONOMY If 2023 marked Japan’s breakout, 2024 could herald the beginning of a decadelong ascent as Asia’s premier investment destination. Clear indicators abound, notably the Nikkei index’s historic surge beyond its late
    Entrepreneur3 min read
    Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
    Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A

    Related Books & Audiobooks