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    The Science Behind Crafting Contagious Content

    Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
    by Jason Ankeny May 01, 2014 2 minutes

    Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success.

    "The Fox (What Does The Fox Say?)," released in September 2013, received some 40 million online views in its first two weeks and scored

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