Entrepreneur

Dixie Elixirs Wants to Become the First National Marijuana Brand

The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.

Marijuana

Tracking the marijuana marketplace

A glossy full-page ad in a recent issue of Culture, a "cannabis lifestyle magazine," reads: "Our munchies give you the munchies." The advertiser is Dixie Elixirs & Edibles, Tripp Keber's 4-year-old startup that manufactures more than 100 cannabis-infused products for Colorado's adult retail marijuana market.

Targeted to users who are worried about the health effects of smoking, Dixie uses an array of "innovative delivery systems" for THC (the active ingredient in

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