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    This Software Is Making Ecommerce Companies Even Smarter

    Meta data and machine-learning software leads buyers straight to what they want.
    by Grant Davis Jun 01, 2014 3 minutes

    Data and Analytics

    Faster, smarter, better information technology

    What's the point of a best-practices SEO program, finely tuned e-mail marketing strategy and active social media presence if your customers can't find what they want when they get to your site? That's the question BloomReach CEO Raj De Datta asks his 150 or so clients, who range from luxury department store Neiman Marcus to hip e-tailer ModCloth.

    "Right now it's like walking into Target," De Datta says of most ecommerce sites. "I'm

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