Entrepreneur

It's Showtime!

Here's how to get the most out of trade events to drum up buzz--and capital
Source: Illustration Š Neil Webb

Shortly after debuting his online communications tool for healthcare professionals at the New York eHealth Collaborative's Digital Health Conference in November 2012, serial entrepreneur David Crane closed a portion of a $750,000 seed round. Several investors he met at the event contributed funds.

"When you're a young company, you have limited resources," says Crane, CEO of Mobile Health One, whose

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