So, You're an Industry Expert Now? How to Prepare for a Speaking Gig.
Speaking as an expert? Take note of this advice.
“Expert” is about as squirrelly a professional designation as there is. In my job with Esquire, I’m often called upon to be a cocktails expert (I direct most of the spirits/drinking coverage), a pop-culture expert (I direct a lot of the film/TV/music coverage) and a cars expert (I edit the cars column). All of that, of course, makes me an expert (or “expert”) on how you get to be an expert.
The steps: 1) Have some experience in a certain field. 2) Add the word “expert” to your e-mail signature.
Whether you’re an expert or an “expert,” you may end up with recognition from peers, a book deal or, most common, a guest
