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    Blast From the Past: Nostalgia Becomes a Marketing Strategy

    '90s flashbacks target an influential buying group.
    by Katherine Duncan Dec 01, 2014 2 minutes
    The efforts of (from left) Matt Winans, Evan Carr and Sean Sheridan helped convince Coca-Cola to bring ‘90s favorite Surge back from the dead.

    “Fans thirsty for a taste of ’90s nostalgia …” begins Coca-Cola’s September announcement of the revival of Surge, a citrus-flavor soda that it discontinued 12 years ago.

    The company reintroduced the drink at the behest of The Surge Movement, a Millennial-led online fan base that had spent years lobbying for its return. The group raised nearly $4,000 through Indiegogo to

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