Entrepreneur

What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Source: IDEA iDebate | Flickr

One of the biggest branding mistakes companies make is not paying enough attention to their tone of voice.

“Voice” is one of those concepts that may sound better suited to the literary world than the business world. In literature, it refers to how you come across in your writing. In marketing, your tone of voice can be a significant differentiator.

Companies spend a great deal of time on logos, color selection and other cues they think of as “branding”—the look and feel of their website, collateral and signage. But very few take the time to consider the benefits of employing a unique voice. Consider this: If you were to mask the logo on your website, would you sound unique? Or would you

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur3 min read
Want to Build A Franchise Empire? Do It Brand By Brand.
Paul Flick wants to serve a homeowner's every need -- which is why his company Premium Service Brands is always expanding.
Entrepreneur5 min read
Lacrosse Star Paul Rabil: I'm 'Risking Everything' to Change the Sport
Many have tried to launch a new sports league. Few have succeeded. But that hasn't discouraged the star, who's trying to revolutionize his sport by competing against the league he once played for.
Entrepreneur3 min readTech
Forerunner Ventures Founder Kirsten Green On What She Looks for In a Pitch
The investor breaks down what makes her want to invest in a brand, today's biggest opportunities, and how the tech world is about so much more than technology.