Everand Logo

Welcome to Everand!

  • Entrepreneur

    The 7 Tenets of Branding

    These fundamental principles of design and strategy will help your business stand the test of time.
    by Hamish Campbell Aug 01, 2015 3 minutes
    Source: Shutterstock

    In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds of starting and maintaining a successful brand.

    1. Simplicity

    While it’s tempting to try to be everything to everyone, one of the most impactful ways to stand out in a crowded marketplace is to do one thing well.

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur2 min read
    Pack These for Your Next Trip
    Here’s how to travel lightly, stay hydrated, and cut down on single-use plastic: Just pack the CamelBak MultiBev [$52; camelbak.com]. The full thermos can keep 22 ounces of water chilled for hours—but the real genius is the lower portion, which screw
    Entrepreneur12 min readCorporate Finance
    Charities Are Getting Down to Business
    Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion
    Entrepreneur2 min read
    Which Fridge Would You Eat From?
    Will people buy cheap food to help save the planet? The answer is yes—and no. This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by dat

    Related Books & Audiobooks