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    How a SaaS Platform Allowed This Tech Startup to Turn Customers into Advocates

    Centralized software leads to superpowered customer service and a huge productivity boost.
    by Jeff Kauflin Aug 01, 2015 1 minute
    Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

    Influitive, a Toronto-based marketing technology startup, helps enterprise companies identify and mobilize their strongest online advocates to encourage referrals, references and product reviews. In 2013 Influitive was growing quickly, and execs wanted to follow the company’s own playbook by converting customers into advocates.

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