Everand Logo

Welcome to Everand!

  • Entrepreneur

    6 Secrets About the Human Brain That Will Make You a Better Marketer

    Knowing how the mind processes information and images can help you send the right message.
    by Ann Handley Sep 01, 2015 4 minutes
    Source: Shutterstock

    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

    Researchers in a new(ish) field of study are trying to figure out how our hard-wired preferences affect the decisions we make. Neuromarketing research is “the systematic collection and interpretation of neurological and neurophysiological insights about individuals using different protocols, allowing researchers to explore nonverbal and unconscious physiological responses to various stimuli for the purposes of market research,” according to the Neuromarketing Science & Business Association.

    Put simply, neuromarketing is the study of how our brains

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur3 min read
    Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
    Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A
    Entrepreneur3 min read
    The One Change Auto Services Giant Monro Made to Save Time and Gain Insight into Procurement
    In today’s fast-paced retail landscape, having a great product is essential, of course. But smart business owners know at least two other things are crucial for success as well: efficient inventory management and streamlined distribution processes. W
    Entrepreneur2 min read
    Which Fridge Would You Eat From?
    Will people buy cheap food to help save the planet? The answer is yes—and no. This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by dat

    Related Books & Audiobooks