Entrepreneur

How Dog Whisperer Cesar Millan Learned New Tricks for His Website

Sometimes, paid SEO marketing vehicles aren't enough.
Cesar Millan

In advance of Cesar Millan’s website relaunch this past summer, Dave Rogers, vice president of digital for the famed dog whisperer’s Los Angeles-based multimedia empire, wanted to ensure that the site’s legacy SEO didn’t suffer during the transition. The Millan brand had plenty to bark about, with more than 8 million followers on Facebook and the popular Cesar 911 TV series.

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