Entrepreneur

How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want

Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
Looking ahead: The Startup Lab at Duke’s Center for Advanced Hindsight in Durham, N.C. Source: Aline Michelle Grüneisen

Check out other industries that are benefiting from launchpads here.

Most incubators focus on the logistics of developing a necessary product, cultivating customers and grabbing market share. But Duke

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