Entrepreneur

Why You Should Be Looking Locally for Customers

Small businesses can -- and should -- target consumers closest to home. Here's how.
Source: Jesse Dittmar

Consumers plan to patronize more local businesses in the coming year -- and they’re seeking specific experiences from those companies. Those are some of the findings from a survey of more than 6,000 U.S. consumers conducted by online marketing company Yodle, headquartered in New York City. We asked president of local at Yodle, to

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur11 min read
The Top 150 New and Emerging Franchises
Franchising is full of decades-old brands that have proven themselves—so why would someone consider buying a franchise from a brand-new franchisor instead? There are many reasons: Although newer franchise concepts may come with higher risk, you can u
Entrepreneur1 min read
The Path To Millions Starts Here
A million dollars sounds sexy. But what is it, really? For some, a dream. For others, a goal. A million in profit is a form of financial security—or at least the freedom to take some risks. A million in revenue is a marker point where business models
Entrepreneur2 min read
Which Fridge Would You Eat From?
Will people buy cheap food to help save the planet? The answer is yes—and no. This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by dat

Related Books & Audiobooks