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    4 Sales Mantras to Memorize and Why They Work

    You're not pushing a product -- you're changing minds.
    by Joe Robinson Feb 01, 2016 1 minute
    Source: Shutterstock

    1. Create certainty

    “There’s a big difference between getting someone to like your product and getting someone to buy,” says Derek Rucker, a social psychologist at Northwestern’s Kellogg

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