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    Why These 5 Franchises Stand Out From the Crowd

    In a market full of copycats, these franchises each have something different that sets them apart.
    by Jason Daley May 01, 2016 5 minutes
    Source: Kelsey Dake

    Franchising is a me-too kind of business. When one brand hits big, competitors follow. Look at how Massage Envy’s success spawned an industry of massage franchises, or how Five Guys Burgers set off a stampede of “better burger” concepts. But the scrum doesn’t last: Some brands flame out, and others rise to the top. So what makes one better than the next? There’s no single answer -- but by examining five of the brands that sit atop their categories in our Franchise 500, you can see what it takes to truly stand out.

    The Difference 
    Product Innovation

    The Brand
    Orange Leaf

    America was hit by a tidal wave of frozen yogurt. Hundreds of independent stores and dozens of chains offer the same basic service: Fill a cup from your pick of fro-yo flavors. How can one brand stand out? Oklahoma City-based Orange

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