How the NBA stole the summer spotlight
by Sean Gregory
Jul 16, 2016
2 minutes
JUST HOW DEEP ARE THE NBA’S HOOKS IN THE CONSCIOUSNESS of American sports fans? Consider July 4, when social media and sports talk radio were lit up not by the on-court action at Wimbledon or debate over pennant races in America’s notional national pastime but by a business decision in a sport whose season won’t begin until late October. When free-agent basketball star Kevin Durant used America’s birthday to
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