Fortune

10-HOUR LAYOVER? LUCKY YOU

How Icelandair made waiting for connecting flights a thing of beauty.
The aurora borealis over a road near Vík in southern Iceland, a common sight during the country’s long winter nights.

ICELANDAIR IS THE LARGEST public company in Iceland—and one of the country’s biggest boosters. The airline has differentiated itself by making the layover, a scourge of international travelers everywhere, into a perk. The pitch: You’re

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