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  • Fast Company

    A FRIENDLY FACE FOR PATIENTS

    by Meg Miller Sep 12, 2016 1 minute
    What’s up, Zoc? Branding expert Allen and his team helped health care platform Zocdoc tweak its image.

    When health care platform Zocdoc launched almost a decade ago, it didn’t give much thought to its logo, opting for a traditional, conservative design that cost just $80. Since then, the site—which connects patients to doctors and manages appointments—has

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