Fast Company

PLAYING THEIR OWN GAME

Under Armour’s Kevin Plank and golf star Jordan Spieth embrace boldness as they plot their future, together and apart.
Under Armour CEO Plank has been inspired by the play and attitude of 23-year-old pro golfer Spieth.

Kevin Plank has built Under Armour into a $5 billion business from a very modest start in the basement of his grandmother’s house. Jordan Spieth, the face of UA’s golf apparel brand, won both the Masters and U.S. Open in 2015, and last year helped bring the Ryder Cup back to the U.S. In this conversation with Fast Company’s Robert Safian, Plank and Spieth discuss how they’ve inspired and empowered each other to be better at

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