THE ADVOCONSULTANT
Jess Weiner turns good deeds into good business.
When Dove wanted to advocate for natural beauty, when Mattel needed to make Barbie more relatable, when the White House wanted to get more girls into STEM careers, they all called on Jess Weiner, founder of the multimillion-dollar consultancy Talk to Jess. Weiner, who is also an adjunct professor of personal branding and entrepreneurship at the University of Southern California, started the firm in 2006 as a way to help companies promote confidence among women and girls. “In the best case, what I do is advocacy,” she says. “But
