FRESH MEET
How an employee revolt helped Meetup CEO Scott Heiferman make his company more competitive
On a spring day last year, Scott Heiferman, cofounder and CEO of the New York–based networking service Meetup, gathered a group of about 50 colleagues in a capacious bar in Red Hook, Brooklyn. It was the final afternoon of a two-day off-site. In previous sessions, employees armed with whiteboards and markers had discussed ways to boost user growth and solve pain points for their 28 million members, who use the service to start and join interest-based groups that host everything from cocktail hours to writing workshops. As the meeting drew
