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  • Fast Company

    The freshman sets the tone

    Oct 17, 2016 1 minute
    Mouthing off Musical.ly star Martin takes anywhere from 10 minutes to two hours to film her lip-synced videos.

    Baby Ariel

    Name

    Ariel Martin

    Age

    15

    Audience

    Musical.ly: 13.1 million; Instagram: 2.9 million; YouTube: 1.3 million

    Specialty

    Lip-synced videos

    Recent hit

    A tousled-haired Martin offers her rendition of the 14-second

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