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  • Fast Company

    The class clown expands his audience

    Oct 17, 2016 1 minute
    In character Unlike earlier social media personalities, Labranche sees his cohorts as actors, above all: “We’re playing roles in our videos. We’re not playing ourselves.”

    Jerry Purpdrank

    Name

    Jerry Labranche

    Age

    22

    Audience

    Facebook: 3.4 million; Instagram: 3.1 million; Vine: 9.3 million

    Specialty

    Sketch comedy

    Recent hit

    A frenetic parody of Apple enthusiasts’ horror at the lack

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