Fast Company

Mobile Moves Forward

With the tech landscape changing fast and furiously, how should business leaders think about the future of mobile? Hilton’s Geraldine Calpin and Visa’s Vijay Sondhi discuss the road ahead.

THE YEAR 2013 DOESN’T FEEL LIKE THE DISTANT PAST, but in the still-brief history of mobile technology, it’s a benchmark: By 2013, more than 90% of Americans had cell-phone access. Just two years later, according to a survey by the Pew Research Center, more than two-thirds of all U.S. adults carried a smartphone.

Such critical scale has made mobile the present as well as the future. But now comes the hard part: navigating where this dynamic future might lead.

Geraldine Calpin, chief marketing officer of Hilton Worldwide,

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