Inc.

Opting Out of the Talent War

Why I avoid chasing the most coveted names in tech—and prefer undiscovered talent

SNAPCHAT POACHING FROM AIRBNB. Uber poaching from Twitter. Facebook poaching from Google. If you run a tech company, you’re familiar with the talent war. You may have even been a participant.

But, as with any war, you’re probably better off staying out of it unless you’re guaranteed to win. That’s why at Basecamp, we’re pacifists when it comes to finding talent.

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