How I Persuaded Designers to Make Plus-Size Clothing
Christine Hunsicker saw opportunity in the $120 billion women’s apparel industry: One-third of U.S. women wear plus-size clothing, but they represent under a fifth of women’s apparel spending. So in 2011, she launched Gwynnie Bee, a plus-size, everyday-clothing rental service. The hard part was getting designers to make clothes for her.
THE FIRST BRANDS we rented out were already making plus-size clothing. Coming into 2014, though, we were massively short on inventory. The only way to meet demand was to design a collection ourselves. It wasn’t great. We
