Inc.

WHY DYSLEXIA BECAME THE SECRET TO MY SUCCESS

Matt Keiser, founder of the digital direct-marketing firm LiveIntent, learned in kindergarten that he was dyslexic. While Keiser says it sucked during school, he now credits his condition with giving him the tools he uses every day to grow his business.

I WAS IDENTIFIED AS A poor performer and disruptive to class in kindergarten. My grandfather, a psychoanalyst, couldn’t understand why. Then we found out why: dyslexia. I have very poor visual memory—it took me two years to learn the alphabet.

Dyslexics learn to

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