Giving Away the Store
Sharing equity with your workers is a worthwhile investment—so long as you know what you’re doing
Marc Lore, co-founder of the shopping site Jet.com, saw at his previous companies how stinting on benefits hurt morale. So when he co-founded the e-commerce platform Quidsi in 2005, everyone but hourly employees received equity in the company. “I witnessed the passion and loyalty that came with people feeling like an owner in the
