Channeling Your Inner Podcaster
It’s the medium du jour, but how—and why—should your business start a podcast?
WHEN THE FOUNDERS of the St. Louis–based design firm Need/Want decided to start a podcast two years ago, they turned on the mic and began yapping. “We talked a lot about stuff on the internet, things we were reading,” explains co-founder Jon Wheatley. But the three partners quickly realized that if they wanted to get Need/Want’s “superfans”—the design nerds who read blogs like Product Hunt—to actually tune into its
