Inc.

IS THE PRICE RIGHT?

Think you know what to charge your customers? Because the rules are changing
PRICE CHECK ON AISLE 5 The concept of a list price is becoming less meaningful—and consumers are getting wary of web pricing tactics.

IN THE STOCK MARKET, PRICE reflects all the available information about any equity, says the efficient-markets theory. For other products, it’s getting ever more complicated. “List price” is dead. Dynamic pricing algorithms spew myriad tags for the same product over days or even hours. How can you get to the right price for your

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