Inc.

Getting the Word Out—Without Creating Spam

I need to pitch people. But I need to be smart about it

MY INBOX this morning is jammed with 16 messages from generous folks offering to help me run my startup. Recruiters, user-acquisition experts, software developers, video marketers, janitorial service providers: all templated pitches, all unsolicited, all basically spam—and all trashed.

I loathe this daily barrage, but I can’t help thinking: Am I a spammer too? Much of my time is spent launching email appeals, making a

You're reading a preview, sign up to read more.

More from Inc.

Inc.2 min read
Every Step You Take
One of the great privileges of working for Inc. is getting to meet entrepreneurs at every step of their journey. In May, Inc. held our first Fast Growth Tour event, in Chicago, at which my colleagues and I were pleasantly surrounded by entrepreneurs
Inc.3 min read
The Mom-and-Pop Shop
The couple’s game plan includes celebrity partners to fuel Blaze Pizza’s fast-break growth.
Inc.2 min read
Private Equity Is Here to Help. Honest
Inc.’s inaugural list of founder-friendly private equity firms highlights shops that treat entrepreneurs as partners and operators—rather than as part of the furniture.