The Atlantic

Trump Is Turning American Companies Into Reality-Show Contestants

What happens when the satisfaction of the president becomes an important business consideration?
Source: Bebeto Matthews / AP

On Thursday, President-elect Donald Trump took to Twitter to once again direct public anger towards a global automaker for investing in factories in Mexico rather than the U.S., and to threaten trade barriers. “Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S.,” he wrote. “NO WAY! Build plant in U.S. or pay big border tax.”

“Toyota has been part of the cultural fabric in the U.S. for nearly 60 years,” Toyota said in a response posted to its website that also corrected Trump on the location of the factory in question. While Toyota did not signal it would accede to Trump’s demand, it also took care to add that it “looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.”

This marked Trump’s third tweet-attack on a of job growth, but for the revival of the prospect of “a job at Ford’s,” an old phrase used to refer to lifelong, well-paid employment and a visible path to the middle class back when the workers building Model C’s made double what their counterparts at Dodge or Chevrolet did.

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Hayao Miyazaki’s Anti-war Fantasia
Once, in a windowless conference room, I got into an argument with a minor Japanese-government official about Hayao Miyazaki. This was in 2017, three years after the director had announced his latest retirement from filmmaking. His final project was
The Atlantic7 min readAmerican Government
The Americans Who Need Chaos
This is Work in Progress, a newsletter about work, technology, and how to solve some of America’s biggest problems. Sign up here. Several years ago, the political scientist Michael Bang Petersen, who is based in Denmark, wanted to understand why peop
The Atlantic5 min read
The Strangest Job in the World
This is an edition of the Books Briefing, our editors’ weekly guide to the best in books. Sign up for it here. The role of first lady couldn’t be stranger. You attain the position almost by accident, simply by virtue of being married to the president

Related Books & Audiobooks