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    Trump learned lessons about reality TV that The Apprentice hasn’t

    by Daniel D’Addario Jan 14, 2017 3 minutes
    Schwarzenegger’s Apprentice is old-school—and therefore uncompelling—reality TV

    WHO NEEDS REALITY TV WHEN reality itself gives us so many narrative twists? That’s the question NBC, in bringing back its Celebrity Apprentice franchise with new host Arnold Schwarzenegger, seems not to have considered. The show’s previous host, Donald Trump, has spent a small portion of his presidential transition period crowing about the new show’s dismal decline in ratings. Referring to himself as “the ratings machine,” Trump mocked the actor and former California governor: “So much for . . . being a movie star.”

    But the show’s further decline has little to do with Schwarzenegger. The fact is

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