Bloomberg Businessweek

Holding Down the Costs of the Cloud

Analytics startups help manage companies’ server needs | “I didn’t have any tools beforehand. I was basically blind”

Rich Sutton knew he was spending too much renting server space. He’s a vice president for engineering at Proofpoint, a $3 billion maker of cybersecurity software that boosted its revenue 41 percent last year, according to analyst estimates—nice, but well shy of its attendant rise in cloud computing costs. Proofpoint rents about 2,000 servers from Amazon Web Services (AWS), Amazon.com’s cloud arm,

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