The Atlantic

My Lifelong Frizz-Ease Addiction

How I became convinced my hair wasn’t curly, it was defective
Source: Katie Martin / Emily Jan / The Atlantic

You can tell the exact year I discovered Frizz-Ease by looking at my school portraits. One year there was a mop of curls atop my head; the next there was a shellacked helmet. I'm smiling, bigger than I ever have before, thanks to John Frieda’s famous product. Looking back at that proud moment now, I'm ashamed. Somehow, through the magic of commercials, Tiger Beat, and the cruelty of teenage girls, I had become convinced that my hair was something that needed to be “tamed.” I didn't have curly hair, I had frizz.

Frizz-Ease was launched in 1989, only a few years before I hit puberty, and according to some estimates, one bottle

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