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  • Fast Company

    THE NETWORK EFFECT

    by Nicole LaPorte Mar 20, 2017 1 minute
    Ratings high Melissa McCarthy’s impression of White House press secretary Sean Spicer (seen here touting Ivanka Trump’s clothing line) has helped boost Saturday Night Live’s viewership.

    How NBC is managing a high-profile political balancing act

    Few companies sit more squarely in the center of the country’s political maelstrom than NBCUniversal, which has been both on the receiving end of Trump’s

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