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  • Fast Company

    LESSONS IN BEAUTY

    How Mary Dillon has taken Ulta Beauty from a sleepy discount brand to the leading cosmetics retailer
    by Jennifer Braunschweiger Mar 20, 2017 2 minutes
    The Ulta hunter When she’s talking to friends and neighbors, Dillon always asks what inspires them to try a new product.

    In the past two years, Ulta Beauty, a salon chain and retailer carrying more than 500 cosmetics brands, has surpassed Sephora to become the nation’s largest beauty merchant, opening more than 200 new stores, breaking ground on its first location in Manhattan, and upping its online sales by more than 50%. That’s all good news for CEO Mary Dillon, but one of her biggest accomplishments isn’t as quantifiable. Dillon, a

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