Bloomberg Businessweek

Real Trauma, Virtual Therapy

Bravemind’s VR retains a video game style to protect patients from further distress

• Bravemind’s VR system is designed to help veterans deal with traumatic memories

• “I got it off my chest, and now I can work on it”

“Is there blood and guts, as well?” one of the four psych clinicians asks during the virtual-reality demo, as a simulated explosion on an Iraqi street wreathes his convoy in dust and flames.

“We’ve got blood and guts,” confirms Albert “Skip” Rizzo, swiveling his head around, a graying ponytail yo-yoing behind him. “It’s something we try not to use. But we have it.”

The VR images on Rizzo’s

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