The Atlantic

Who Owns Your Face?

Advertising companies, tech giants, data collectors, and the federal government, it turns out.
Source: Lucas Jackson / Reuters

It takes a feast of facial imagery to teach a machine how to recognize an individual person.

This is why computer scientists so often use the faces of Hollywood celebrities in their research. Tom Hanks, for example, is in so many publicly available photographs that it’s fairly easy to build a Hanks database for algorithm-training purposes.

Depending on a researcher’s needs, there are many other available databases of human faces—some featuring tens of thousands of images. These collections of faces draw from public records like mugshots, surveillance footage, news photos, Google images, and university studies.

It’s entirely possible that your face is in one of these databases.

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