Entrepreneur

Patience and Faith Built S'Well into a $100 Million-Dollar Brand

She could have gotten a real job. She didn't.
Sarah Kauss at S’well’s New York City headquarters.

When founder Sarah Kauss finally made the leap from making manual invoices in Excel to using QuickBooks, in 2010, she called in an accounting pro to get her set up. He looked at her statements -- and the scant $2,000 she had left in savings -- as well as the rent on her New York City apartment, where she was working and storing the 3,000 high-end water bottles she hoped to

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
Making the Midlife Leap
Sometimes, building the life you want requires a big risk. That’s what Keri Gardner realized when she cashed in $100,000 of her retirement savings to buy a franchise. It was November 2020, and she had just been laid off from her executive role at a h
Entrepreneur5 min readCorporate Finance
How to Build the Next Huge Thing
Want to start, fund, and sell a major company? Spencer Rascoff has some advice on that—because he’s seen it from all sides. As a founder, he first cofounded the travel-booking site Hotwire, which he sold to Expedia. He then cofounded Zillow, which he
Entrepreneur2 min read
The Loss That Changed My Company
When I was 17, I founded a company to save police officers’ lives. We distribute and manufacture body armor and other protective equipment. And yet, I will admit: For the first eight years, this work felt abstract—like watching war unfold on the nigh

Related Books & Audiobooks