NPR

Is It Time For Hearing Aids To Be Sold Over The Counter?

About 35 million Americans suffer some hearing loss, but most don't do anything about it. There's a growing effort to make hearing aids easier and cheaper to buy.
Source: Kristen Uroda for NPR

Four out of five older Americans with hearing loss just ignore it, in part because a hearing aid is an unwelcome sign of aging. But what if hearing aids looked like stylish fashion accessories and could be bought at your local pharmacy like reading glasses?

That's the vision of Kristen "KR" Liu, who's the director of accessibility and advocacy for Doppler Labs, a company marketing one of these devices. She thinks a hearing aid could be "something that's hip and cool and people have multiple pairs and it's fashionable."

Liu, who has severe hearing loss herself, helped design a device designed

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